We think it’s important for you to understand how cookies and other similar technologies are used by Ead and our partners. These technologies help Ead function, allow us to understand how you use the Services, and have a number of purposes (beyond just advertising) that you can read about in this policy.
In this policy, we’ll refer to eastafrodress.com as the “Site” and Pattern by Ead, and our other services collectively as the “Services.” Ead. and Ead are referred to as “Ead” throughout this policy. We’ll refer to cookies and similar technologies collectively as “Cookie
1. Types of Cookie Technologies
Cookies
Cookies are small data files sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognize your browser. There are three primary types of cookies:
- Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser.
- Persistent cookies remember certain information about your preferences for viewing the site, and allow Ead to recognize you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
- Third-party cookies are placed by someone other than Ead, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.
Cookies store data about your use, but they are helpful because they allow us to help Ead function and customize your experience. You can configure your desktop or mobile browser’s settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies (see Managing Your Cookie Technology Preferences below).
A description of Ead’s principal first party cookies can be found in our Cookies & Similar Technologies Disclosures http://3.233.241.152/cookies-similar-technologies-policy/.
Other Technologies
In addition to cookies, there are other similar technologies used by Ead and elsewhere on the web or in mobile ecosystems.
- Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that are used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
- Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
- UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website.
2. Purposes
Ead uses Cookie Technologies to recognize your logged-in state on Ead, to understand what purchases members and visitors are interested in, to make Ead’s Sites function for you, and to help your browsing experience and use of the Site, Services, and sites feel more customized. More generally, Ead uses Cookie Technologies for the following.
Security and Authentication (Strictly Necessary)
Some cookie and similar technology functions are necessary and vital to ensuring that Ead works properly for visitors and members, such as maintaining the security, safety, and integrity of the Site, authentication and logging into Ead (including remembering permissions and consents you have granted), and ensuring the ability to securely complete transactions.
Account and User Preferences
Some technologies are used to remember your account and preferences over time, such as keeping yourself logged in when returning to Ead, maintaining your choices on Ead features and how you want Ead to appear (including keeping track of your preferred language and country), and customizing content based on how you use Ead.
Social Networks
Some technologies help you to interact with social networks you are signed into while using the Services, such as sharing content with the social network, logging in with the social network, and other features you employ with the social network, or that are allowed in the social network’s privacy policy. These may be set and controlled by the social networks, and your preferences with those social networks.
Social networks may also work with Ead or with you for analytics or for marketing purposes, as discussed below. You may be able to manage your privacy preferences for these social networks and their tools and widgets via your account with the social network.
Performance and Analytics
Some technologies help provide performance data on how the Services are functioning in order to improve Ead and the Services, including, for example, data on site and functionality and speed to help us optimize Ead, how the Services are used to help us improve your experience on Ead, and detecting and gathering reporting on bugs to help make Ead work better.
In addition, Ead may employ transient technologies, including cookies or local stored objects, for site performance, experiments, form information, and interactions with the site, and may use temporary, short-term cookies for limited-time site events such as sales and promotions.
The Site employs Google Analytics to help understand how Ead is used by its community. For some of the advertising features listed below, like retargeting, data from Google Analytics may be combined with Ead’s first-party data and third-party cookies (like Google’s advertising cookies) as permitted by Google’s and Ead’s respective policies. To see how to opt-out of Google Analytics Advertising Features, see Managing Your Cookie Technology Preferences below http://3.233.241.152/cookies-similar-technologies-policy/ at the bottom of this policy.
Marketing Services
Ead partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about which ads you see and click when you visit Ead, and affiliated sites or to show you ads on and off Ead. These may include things such as:
- Frequency capping, which limits the number of times a user’s browser or mobile device displays the same ad;
- Attribution tracking, which estimates which advertising or marketing source brought someone to Ead, or determines which marketing source led to actions like a visit or a purchase;
- Remarketing and retargeting, which shows relevant ads to an audience based on prior shopping and browsing patterns on Ead;
- Audience targeting, which refers to targeting advertisements to a large audience based on the audience’s known or inferred demographics; and
- Cross-device recognition, which recognizes actions across multiple devices or browsers.
Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well.
These technologies allow a partner to recognize your computer, mobile device or network device (like an IoT device such as a voice-activated assistant or smart TV), each time you visit Ead or other websites based on data like a cookie, your IP address, or device ID, but do not allow access to other personal information from Ead. However, these technologies may allow us or a third party to recognize you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programs, and Ead’s data protection rules where applicable. Ead does not have control over these third parties, who each have their own privacy policies and privacy practices. Ead adheres to the Digital Advertising Alliance‘s Self-Regulatory Principles for Online Behavioral Advertising.
For audience targeting, Ead may share hashed identifiers that represent an email address or name, along with other information you provide to us such as approximate location, birthday and/or phone number, with partners such as Google and/or Facebook so they can provide Ead with audiences interested in specific types of products and services. Google and/or Facebook will only provide this information, and can only identify you, based on their separate policies and agreements with their users. More information is provided in Ead’s Cookies and Similar Technologies Disclosures.
4. Consent, Contract, and Legitimate Interests in Processing
Certain Cookie Technologies are employed to make the Site function for its intended purpose, and are provided based on contractual necessity based on your agreement with Ead to perform the services you have requested. These include the functions strictly necessary to the service noted above.
By choosing to use our Services after having been notified of our use of Cookie Technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use. More information is laid out in our privacy policy http://3.233.241.152/privacy-policy/.
5. Managing Your Cookie Technology Preferences
You have the ability to control the use of certain Cookie Technologies. You can opt out of third party marketing cookies and similar technologies via the Privacy Settings link available at the bottom of most Ead site pages, or via the GDPR Preferences link for users in the European Union and EEA. You can also manage your Ead marketing preferences in your account setting.
Opt-in and Opt-out for Browsers
In addition, when you use Ead via a browser, you can change your web browser’s settings to reflect your cookie preferences. Each browser is a little different, but usually these settings are under the “options” or “preferences” menu. The links below provide information about cookie settings for the browsers supported by Ead:
Opt-out of Third-Party Networks
If you do not wish to have this information used for the purpose of serving you interest-based advertisements, you may exercise your preferences as described below. Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements. If you reject or block all cookies in your browser settings, you will not be able to take advantage of Ead’s Services as some cookies are necessary for the Site to function properly.
Google Analytics Opt-out
For Google Analytics Advertising Features, you can opt-out through Google Ads Settings, Google also provides a Google Analytics opt-out plug-in for the web.
Third-Party Tools
Various third parties provide browser plug-ins and apps that can help provide you information on and limit or block third-party cookies, web beacons, and some Javascript-based technologies. Etsy cannot vouch for the efficacy of a particular third-party product, but popular products that provide these privacy enhancements include Ghostery and AdBlock Plus.
Both Google and Facebook provide tools to control use of advertising on their respective platforms, including advertising on and with Ead. More information can be found in your account settings on the respective platforms, including in Google’s Privacy Center and in Facebook’s Ad Settings.
6. Contact Us
If you have questions about the use of Cookie Technologies at Ead, please see the “Contact” section of Ead’s privacy policy http://3.233.241.152/privacy-policy.
Last updated on June 7, 2022
